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www.deltalivingmagazine.com
July – September 2013
By Paul R. Kelly
RE/MAX Blue Line, Brentwood/Antioch/Clayton
If you and your Realtor® are going to take the time to submit an offer on a home in a very competitive market, it only
makes sense to submit one that is as competitive as you can make it. With limited inventory most everywhere and numerous
competing offers, you have to look at every opportunity to do battle in a seller’s market. Here are some of the things you should
consider before you start:
Get Your Financing Lined up: Know your limitations.
A seller will not take you serious without a solid Pre-Approval
letter and documentation showing proof of funds or cash-to-close from a qualified Lender. Please note that I said “pre-
approved” not “pre-qualified.” A good Pre-Approval letter shows everyone that you’re a serious buyer and ready to get into
contract.
Present Favorable Terms:
Every seller is looking for a “Clean Offer.” This means your offer should contain very few
contingencies and works towards a fast and easy close. It’s of little comfort to a seller if you offer full price but ask for multiple
credits, concessions, long closing schedules, or contingencies such as having to sell your home. Give the seller what they want by eliminating challenges and
adding value to your offer.
Your Realtor®:
In an environment of multiple offers, the experience of your agent, his or her team, and their company organization makes a difference.
Your Realtor® can provide valuable advice and counsel to deal with or avoid unexpected challenges that arise. Their professional relationships with other local
realtors can also be an attribute that brings value to the transaction.
Tell Your Story:
There are pros and cons to writing a personal note to the seller(s), but if you believe it can give you a slight advantage, you can include one
with your offer. Comments about your family, school opportunities, your desire for the home and neighborhood might just help you win over the seller.
You have to pay close attention to what’s going on in the marketplace. Attempting
lowball offers or moving too slowly can cost you an acceptance. You need to put yourself
in the seller’s place and recognize what you’d want if you were selling your home. Keep
your offer as clean as you can with few contingencies. If you’re truly motivated about the
home and lose to another offer, ask your agent to position you as a back-up offer. Much
like first impressions, your offer on a home has to be right the first time. If you and your
agent do it right, your odds of success become greatly improved.
If you’d like to chat with me on Real Estate Matters, call me directly, I’d love to
discuss your goals. If you’re buying or wish to, check out www.paulkellyhomes.com for
If you’d like to chat with me on Real Estate Matters, call me directly, I’d love to discuss your goals. If you’re buying or wish to, check out www.paulkel-
lyhomes.com for MLS access. You can reach me directly at RE/MAX Blue Line at 925.437.5831 or paul.kelly@remax.net, DRE # 01205211.
Make Your Offer Competitive
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